There is a one way where business owners can come in the front of customers is by adding their company or business information to local business listing websites. The Local business listings site is online directories similar to a phonebook that are often categorized by industry and list details information about various businesses in local nearby areas. For example, if people are searching for an “Italian food place near me” then following top local business directory sites will appear in the search results:
- Google Map
- Just Dial
- Yelp
Examples like this one are all too familiar. To avoid the situation of handing your customers off to your competitors, there is one the solution is to focus on adding your company information into the local business listings sites. Below are the few reasons why online business directories are so important for the survival of your business in an age where the online search is mainstream.
Important Advantage of Local Business Directories:
1) Increase The Online Presence: The more you add your business in the Local directories, there is more frequently your business will appear in the search results. Think as each local business listing profile as an additional website for your business. Make sure that your business is up to date, has pictures of your product or service and provides contact information such as email and phone number. An estimated study says that 50% of mobile queries have a local target, which means if your business shows up in a local listing such as Google My Business, Yelp, Yellow Pages then you are greatly improving your online mobile presence.
2) Boost SEO of website: Search engine optimization is a means of ensuring your website is shown in the top search results for the targeted keywords. For example: If you are a local pizza shop, you may be optimizing your website for phrases such as “best pizza” or “pizza restaurant” or “Italian pizza”. You can also optimize the Local business directories site for these keywords. Since online business directories have high domain authority, they are more likely to appear higher in search results for the same keywords. Having a listing profile on these reputable sites means your business will appear more frequently than perhaps your website will.
3) Increased brand visibility: Creating or updating your business profiles on a business directory site will definitely increase your online brand visibility. Make sure you include complete information as much as possible. For example, many online directories allow business owners to upload their company logo. Make sure you create a logo that looks great online so that you can add it to both on your website and this third party listing websites. In the more sites, you add your company information it more likely users are able to see your logo and identify with your brand and what services you offer.
4) Improve Business Reputation: There are many business directories sites such as Google My Business, Bing Places, Yelp, etc all allow customers to leave a review about their experience with business product or service. Even a negative review can be turned into a more positive learning experience when handled correctly. As long as you are communicating effectively to your clients or customers, you can expect the majority of your reviews to be positive. These reviews can then be shared on your website and social media.
Are Business Listings Worth It?
The most excellent part about adding the business to local business listings is that the majority of them are free sites. Adding your business to Google My Business, Bing Places, Yelp, Facebook Business, Yellow Pages and other major business listing sites do not cost you a penny and the setup is quite easy and user-friendly. As long as you have a few minutes to sit down and input your company information into your new profile, you should be up and running in no time. Paid online directories will usually charge a one-time setup fee or a very small monthly fee in order to maintain your listing for you.
Some of the Business Listing Website List:
- Google My Business
- Bing Places for Business
- Yelp
- Ibphub (New Website)
- India Mart
- Hotfrog
- Crunchbase
- Brownbook
- Just Dial
- Elocal
- Indianyellowpages
- Yelloyello
- Superpages
- Indiacatalog
- Trade India
Having a good business listing profile is one of the best ways of increasing the number of phones calls and genuine traffic to your business. So add your business in local listing sites with complete details of your business and improve your business presence.
